Paracel
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Category:
Industrial Forestry & Sustainability
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Platform:
Web (Responsive, Desktop & Mobile)
Tracing a New Story in Paraguay
The new Paracel website was designed to help diverse stakeholders understand what Paracel is, the stages of its project, and how it demonstrates compliance with international social and environmental standards, as well as alignment with the UN Sustainable Development Goals (SDGs).
Paracel seeks to position itself as Paraguay’s leading company in carbon credits, recognized nationwide for its responsible investment, positive work culture, and close relationship with communities and the environment.
The Challenge
Paracel’s website had to balance technical depth with clarity, communicating huge amounts of data on forestry, industry, and sustainability without overwhelming the visitor.
The brand also needed a digital ecosystem capable of showcasing ongoing progress — from hectares planted and biodiversity programs to social impact reports and local partnerships — in a credible, transparent, and visually cohesive way.
The main question guiding the project was: “How might we synthesize everything Paracel does without losing precision or accessibility?”
The Solution
10 Grounds designed and developed Paracel’s new website using Figma and Webflow, crafting a flexible, narrative-driven digital platform that balances clarity, depth, and credibility.
The site’s structure blends clean information architecture with modular content blocks, enabling Paracel to continuously update key metrics and tell its evolving story with transparency.
The site features dedicated sections for Paracel’s Institutional, Sustainability, and Forestry Promotion programs, a Carbon Project hub, an expanding news and video library, and a secure reporting channel supporting transparency across all operations.
Through its tone and design, the website positions Paracel as a national leader in sustainable industry—accessible to the public, informative for partners, and aligned with the standards of a modern, responsible enterprise.
Result
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Unified narrative of Paracel’s purpose and sustainability goals
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Clear, intuitive UX for complex technical content
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Multilingual-ready foundation for global outreach
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Efficient CMS structure for easy updates and low maintenance
Built With
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Design & UX
Figma (wireframes & information hierarchy)
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Web Development:
Webflow (dynamic CMS, animations, and responsive design)
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Content Strategy
Synthesis of data into clear information paths
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Project Management
Teamwork · Discord
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Collaboration & Coordination
Design & Development Teams · Marketing Team
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