CoChefy
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Category:
Food Technology, Artificial Intelligence
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Platform:
iOS & Android
Smart Cooking, Powered by AI
CoChefy is an AI-powered app that transforms the ingredients you already have at home into unique, personalized recipes. It helps users cook smarter, faster, and more sustainably—making it easier to discover new dishes while reducing food waste.
The project focused on turning the power of artificial intelligence into an intuitive, warm, and entertaining cooking experience that inspires creativity in the kitchen.
The Challenge
The main challenge was to design a product that clearly communicated the idea of Smart Cooking while remaining approachable and enjoyable for all types of users.
CoChefy needed to combine advanced AI capabilities with a user experience that felt human, intuitive, and emotionally engaging.
The goal was to create a flow that allowed users to move seamlessly from input to result, whether speaking or typing their ingredients, while maintaining simplicity and delight throughout the process.
Another key challenge was to convey the intelligence behind the system without making it feel distant or overly technical, ensuring that every interaction reflected the personality and warmth of the brand.
The Solution
The solution was to craft a complete product experience that balanced technology with empathy.
CoChefy was designed as a friendly AI assistant capable of understanding users’ cooking contexts and adapting recipes accordingly.
The app’s experience revolves around three core moments: setting up the kitchen by adding available ingredients, interacting naturally through voice or text, and discovering personalized recipes enriched with fun facts about science, culture, and nutrition.
The visual identity reinforces this dynamic through vibrant colors, rounded typography, and an approachable illustrated style. CoChefy, the virtual chef, serves as the emotional connector, guiding users through each step and giving a human touch to AI interaction.
Every detail—from microcopy to motion—was crafted to evoke curiosity, joy, and a sense of discovery in the kitchen.
Result
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Immediate understanding of the app’s purpose from the first interaction
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Increased engagement thanks to the mix of utility and educational content
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Strong, cohesive visual identity ready for future brand growth
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Seamless user flow optimized for intuitive navigation
Built With
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Design Tools & System:
Figma · Custom UI Components
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Product Design & Strategy:
10 Grounds Team
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Product Design & Strategy:
User interviews · Interactive prototypes
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Project Management
Notion · Slack
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Collaboration
Cross-functional team of designers, content specialists, and AI developers
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Technology & Integration
AI logic · Voice input · Recipe generator
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