Inside Community

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Category:

Social & Professional Networking

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Platform:

Responsive Web App (Mobile-First)

Where Founders Meet, Share, and Grow

Inside Community was built as a social platform tailored for entrepreneurs, creators, and early-stage operators. Developed in partnership with the Inside newsletter network, the platform allowed users to follow topics, share content, and connect with like-minded professionals—all in a fast, mobile-first environment designed to minimize friction and maximize engagement.

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The Challenge

Inside had a loyal newsletter readership but no central place for those readers to engage.

They wanted to evolve from content distribution to conversation—offering a space where professionals could respond, share, vote, and build meaningful connections around curated topics.

The experience had to feel intuitive, lightweight, and mobile-ready from day one.

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The Solution

10 Grounds delivered a full-stack, fully integrated social platform. We built a custom responsive web app using Ruby on Rails for the backend and React.js, Next.js, and TypeScript for the frontend. The interface was optimized for fast, low-friction interaction.

Every newsletter post was automatically published to the community, and users could comment, follow topics, vote in polls, or create their own content. User authentication was powered by email and social login, while admins could manage content directly via a built-in control panel and standalone admin interface.

Result

Key outcomes and implementation impact.
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Seamless transition from reader to community member

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Topic-based engagement across business, tech, media, and more

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Low-friction UX that boosted interaction and time on site

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Full integration with Inside’s publishing infrastructure

Built With

How we brought the solution to life.
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Backend

Ruby on Rails

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Frontend

React.js, Next.js, TypeScript (mobile-first design)

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Auth

Email/password, social login

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Features

Topic following, content creation, polls/surveys, social graph, admin tools

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Integration

Connected to Inside newsletter subscription database

☁️

Infrastructure

Amazon Web Services (AWS)

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