BlueBeam Calculator

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Category:

Construction / Marketing Enablement

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Platform:

Embedded Web App (Next.js inside Marketo)

A Seamless ROI Calculator Built Around Platform Constraints

Embedded Web App (Next.js inside Marketo)Bluebeam needed a responsive, on-brand ROI calculator to help potential customers visualize the financial benefits of purchasing software licenses. 

But with their marketing site built in Marketo—a platform with limited frontend flexibility—they turned to 10 Grounds for a custom solution.

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The Challenge

Marketo’s rigid structure made it difficult to implement interactive components without affecting layout or responsiveness.



Bluebeam’s marketing team needed a clean, mobile-friendly calculator that could support lead generation goals and reflect their brand, without overhauling their CMS or compromising performance.

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The Solution

10 Grounds developed a standalone Next.js app designed to render perfectly within an embedded iframe on the Marketo site. The app supported dynamic query strings passed from the host page, ensured responsive behavior across devices, and included GA4 tracking for event-level insights.


Our creative team matched Bluebeam’s brand styling pixel-perfectly, ensuring the calculator felt native to the site. All user inputs, calculations, and behaviors were logged for lead intelligence and campaign optimization.

Result

Key outcomes and implementation impact.
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Fully responsive ROI calculator embedded via iframe

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Brand-aligned UI that felt native to Bluebeam’s site

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GA4 integration for event tracking and input analytics

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Dynamic data handling via query strings from Marketo

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Fast, flexible rollout with zero disruption to existing CMS

Built With

How we brought the solution to life.
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Frontend

Next.js.

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Embedding

Responsive iframe in Marketo.

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Data Flow

Query string input handling.

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Tracking

Google Analytics 4 (GA4).

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Design

Custom creative direction for full brand alignment.

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