BlueBeam Calculator
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Category:
Construction / Marketing Enablement
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Platform:
Embedded Web App (Next.js inside Marketo)
A Seamless ROI Calculator Built Around Platform Constraints
Embedded Web App (Next.js inside Marketo)Bluebeam needed a responsive, on-brand ROI calculator to help potential customers visualize the financial benefits of purchasing software licenses. But with their marketing site built in Marketo—a platform with limited frontend flexibility—they turned to 10 Grounds for a custom solution.
The Challenge
Marketo’s rigid structure made it difficult to implement interactive components without affecting layout or responsiveness.
Bluebeam’s marketing team needed a clean, mobile-friendly calculator that could support lead generation goals and reflect their brand, without overhauling their CMS or compromising performance.
The Solution
10 Grounds developed a standalone Next.js app designed to render perfectly within an embedded iframe on the Marketo site. The app supported dynamic query strings passed from the host page, ensured responsive behavior across devices, and included GA4 tracking for event-level insights.
Our creative team matched Bluebeam’s brand styling pixel-perfectly, ensuring the calculator felt native to the site. All user inputs, calculations, and behaviors were logged for lead intelligence and campaign optimization.
Result
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Fully responsive ROI calculator embedded via iframe
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Brand-aligned UI that felt native to Bluebeam’s site
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GA4 integration for event tracking and input analytics
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Dynamic data handling via query strings from Marketo
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Fast, flexible rollout with zero disruption to existing CMS
Built With
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Frontend
Next.js.
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Embedding
Responsive iframe in Marketo.
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Data Flow
Query string input handling.
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Tracking
Google Analytics 4 (GA4).
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Design
Custom creative direction for full brand alignment.
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